The Best New Beauty Products From Around The World To Use In 2020
Image by: Image: Showcase Beauty
Thought Korean beauty was the creme de la creme? Think again! We explore the independent skincare brands making their mark from all over the globe. Add them to your regime for 2020, courtesy of Showcase Beauty.
K-Beauty, with it’s kitsch panda packaging and promise of clear, glassy skin, is often considered the leader in beauty innovation. For several years now, we’ve seen editors obsessing of the latest Korean CC creams, hydrating sheet masks, (often in brilliantly terrifying animal faces) and anti-shine primers - ourselves included.
But as with all trends, once they hit the mainstream, we’re already pawing at those in the know to reveal which underground beauty movement - or, in this instance, country - is coming next. And, thanks to the independent beauty experts at Showcase Beauty, we may well have our answer.
We already know that if we just stick to the usual suspects from the USA, we’re missing out on a plethora of incredible products. That’s why from Korea to Hawaii and back to the UK and Ireland again, they are in continual pursuit of the most awesome products from around the world. Because why should just one country hog all the limelight? They know that incredible beauty finds aren’t limited to just one location.
To make the point, Showcase Beauty let us in on their best-selling products from around the globe. Korea definitely makes an appearance, but with cult buys from Latvia, France and even Australia, you’ll want to explore the world over. Plus, they have given Female First readers an exclusive discount too! Just use code FemaleFirst15 to receive 15% off your first order!
Origin: France
Summary: Once solely a soap manufacturer, this Parisian skincare brand offers sustainable, completely organic, ultra-concentrated products all handcrafted in France. Ooh la la!
Recommended product: Essential Care Tonka Softening Cream, £35
Origin: UK
Summary: Founder Dr. Sara Palmer Hussey, a Cambridge research scientist, launched Lumity as the first supplement to address all the maturing processes within our bodies. Looking at the way stress, nutrition and sleep impact on the way we function, Sara identified key nutrients that support the body's repair processes and blended these into oral formulas that nourish skin, hair and nails. Lumity, she says, is "more than beautiful skin, it's a new inner glow." - and clients agree. 92% of 50 women who had a 12 week trial of the Lumity Anti-Ageing Skincare noticed significant improvement across all skin markers!
Recommended product: Lumity Discover Collection, £45
Origin: Korea
Summary: K-beauty and sheet masks go hand in hand - these ones from Maskorea are the best we’ve tried!
Recommended product: Too Many Late Nights Mask £7.99
Origin: UK
Summary: A celeb-loved wellbeing brand that boasts 100% natural ingredients targeted to boost your mood, re-energize, de-stress and help sleep.
Recommended product: De Stress On The Go Set, £26
Origin: UK
Summary: Organic brand which insists on the integrity of core oils - founder Jane personally formulates, tests and approves each and every product!
Recommended product: Jane Scrivner Skinfoliate 150ml, £26
Evolve Beauty
Origin: UK
Summary: Natural, organic, vegan skin and body care, handcrafted in small batches in their Hertfordshire studio. Their speciality is their unique 3-step system which starts with a foaming pre-mask cleanser, followed by a serum-infused cellulose sheet mask and finally a luxurious post-mask anti-ageing night cream.
Recommended product: Skincare Bestsellers, £30
Origin: Korea
Summary: D’alba combine European ingredients (such as white truffles from Italy!) with Korean innovation to create nourishing products to prep you for a no-make-up look.
Recommended product: Peptide No-Sebum Mild Gel Cleanser, £35
Origin: UK
Summary: Dr Lipp’s award-winning balm contains just one ingredient: medical-grade lanolin. Even their moisturising tints simply contain just four 100% natural ingredients!
Recommended product: Tint with Sweet Potato Pigment , £6.99
Origin: Latvia
Summary: Madara products are formulated from pure essences derived from northern herbs, arctic berries and unique seed oils, and wrapped up in eco-friendly packaging. Does it get much better?
Recommended product: Anti-Pollution Charcoal & Mud Repair Mask - 60ml , £27
Origin: UK
Summary: A brand originating from a leading beauty salon, CID create cruelty-free products, that are makeup-artist quality yet accessible for everyone.
Recommended product: Essence Moonlighter Cushion in Copper Rose , £24
Origin: UK
Summary: The epitome of eco-luxury, these ethnical vegan skin treatments rely on the power of plants. We're OBSESSED with the Radiant Light Facial Oil Serum - a natural but intensive brightening formula that's a godsend for tired or hungover skin. See your face revamped thanks to rejuvenating frankincense, cell-stimulating aniba roseodora and pigmentation-tackling galvanum. Packed full of antioxidant vitamins A and E, and omegas 3,6 and 7 - your skin won't know what's hit it! A luxury must-have.
Recommended product: Radiant Light Facial Oil Serum, £64
Origin: Ireland
Summary: Rita Ora and Rosie Huntington-Whiteley are said to be big fans of this nasty-chemical-free tanning brand - and we are too!
Recommended product: Ten Minute Tan, £29.95
Origin: Switzerland
Summary: Swiss Clinic is all about getting the same results you’d get professional beauty treatments, but DIY and for a lot less. We approve.
Recommended product: Skin Revival Treatment, £89